ULB DüsseldorfSuche Schlagwort = "Marketing" und Sammlung = ULB Düsseldorf : 2 Treffer

• Sensory words at work: Illuminating the role of sensory language in shaping consumer behavior across selected marketing contexts Eckel, Nadine Münster, 2026

• Immersive augmented reality in marketing: Mapping the field, theorizing and configuring value creation, demonstrating effects Schierwater, Hendrik Martin Münster, 2026