Titelaufnahme

Introduction : the elements of political communication change -- The social and technological history of political communication change -- The technological imperative : how and when new communication technology becomes politically viable -- Political choice : the behavioral role in political communication change -- Political choice and campaign communication innovation : why campaigns have the most consistent innovation adoption -- Innovation by political outsiders : why social movements innovate early and why it rarely matters -- Interest group innovation : how different target audiences affect political communication goals -- The stabilization process then and now -- Conclusion : where we are and where we might be headed

"The overarching goals of political communication rarely change, yet political communication strategies have evolved a great deal over the course of American history. As this book argues, these changes (at least the successful ones) occur during brief periods of dramatic and permanent transformation, are driven by political actors and organizations, and tend to follow predictable patterns each time. Covering over 300 years of such changes - what it identifies as Political Communication Revolutions - the book shows how this process of change happens and why. To do this, Ben Epstein, following an American Political Development approach, proposes a new model that accounts for the technological, behavioral, and political factors that lead to revolutionary political communication changes over time. In this way the book moves beyond the technological determinism that characterizes communication history scholarship and the medium-specific focus of much political communication work. The book identifies the political communication revolutions that have, in the United States, led to four, relatively stable political communication orders over history: the elite, mass, broadcast, and (the current) information orders. It identifies and tests three pattern phases of each revolution, ultimately sketching possible paths for the future"--