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vls/2603nrwcece.visuallibrary.netvdInnovation heroesunderstanding customers as a valuable innovation resourceSchweitzer, Fiona MariaautTidd, JosephauttextbookNew JerseyWorld Scientific20182018monographic© 2018engxi, 291 SeitenIllustrationenFiona Schweitzer (Grenoble École de Management, France, University of Applied Sciences Upper Austria, Austria), Joe Tidd (Science Policy Research Unit, (SPRU), University of Sussex, UK)VerbraucherverhaltenInnovationProduktentwicklungKundeBeziehungsmarketingBVBBV045167967978-1-78634-536-3HT019839698Series on technology managementvol. 31HT01116313836100000013SU600 S4136102wiro109.s4132018101720181120141773901rda https://ce.visuallibrary.net//domainresource/static/graphics/connectors/viewerLogo.gif http://193.30.112.129:83/F/?func=find-c&ccl_term=ICS%3D141773901+X0001 https://ce.visuallibrary.net/id/1060788 https://ce.visuallibrary.net/i3f/v20/1060788/manifest https://ce.visuallibrary.net/proto_ftsearch/1060788